First thing everyone wonders is why the name “Dime A Dozen”? The story dates back to my high school days when my basketball coach would end practices with a lecture about how players come a dime a dozen. He would go on about how anyone can pick up a ball, learn to dribble and shoot (even his mama) but to stand a cut above the rest, that was a much rarer breed. For every twelve players, ten will be good and two will be great.
Dime A Dozen is built on this foundation and the concept of encouraging the growth of this rare breed. The name itself is a constant reminder to stay hungry and pursue the perfection of our craft; a never-ending cycle of self-reinvention all while staying true to self. Stay humble and continue growing, contentment is not welcome here.