On Deck Skate Shop, located in the heart of Gardena, California welcomes the Dime A Dozen Team HOME. In honor of our latest addition to the ddFamily retailers page, we’re doing an early release of our City Of The Green Gold Star Edition Tees. These don’t even drop in our own online shop until next week but since it’s a piece designed for the CITY of the CITY, the CITY gets it first. Head over to shop and grab your COTG tee before they’re all gone (limited quantities on sizing). While you’re there, be sure to say what’s up to the lil homie and #ddRep, Damian –  I’ve seen him in the shop helping customers each and every time I’ve dropped by.

Gold Star Edition features a metallic gold print.

Shoutout to Nicky Tee putting on for the city and bringing us, the homies at Future Replica, and many other local / independent brands into the shop.

SUPPORT YOUR LOCAL LABELS BEEEEETCH

On Deck Skate Shop
1227 W. Gardena Blvd.
Gardena, California 90247

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The third installment from our Aim To Inspire Part II release has arrived packed with more colorways. Head over to the shop and grab your tanks & tees for the summer.

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The second cut made its way in the shop last week featuring four more products including our first tank releases of 2013. Be sure to check out the first cut if you haven’t already along with the rest of our products in the online store.

Don’t forget to check with us here for early previews, exclusive coupons, and more.

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Who is Ash Riser? If you’re unfamiliar, take some time to scope out this video put together by the homies over at pointnshoottv featuring exclusive interviews from his Mother, Richie Stites, and Kendrick Lamar.

I heard Ash’s music before but was first introduced to him about a month ago through my homie Nate. I got a chance to chop it with him up a bit – hearing more about his style of music, current projects in the works and of course, I took the opportunity to introduce his camp to dimeadozen and the rest was history.

Now that you’re all caught up, let’s fast forward to Ash Riser’s latest release, Free. Fire the sirens people, we have ourselves a banger – bew, bew, bew, bewwww. All jokes aside though, the track has some real substance and the visuals tie in smooth as butter.

Shoutout to Ash for reppin the COTG hoodie and the logo snapback in  this one too – ddFamily.

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I am very proud to announce our trade show debut at Venue on June 28th taking place at the Los Angeles Convention Center. Venue is a new independent trade show that is catered towards the streetwear and lifestyle brand industry. What’s dope about Venue is they’re catered towards giving a lot of the new start up brands an opportunity to shine. Since getting invited to this event, a lot has changed for us. Our planned collections and release dates were moved around and rearranged to better fit a release schedule around Venue. June is coming up quickly so we’ve really been on grind and getting things moving. With the first cut releasing last week, and cut two dropping tomorrow, be sure to stay with us on our road to Venue. We’ve been waiting a long time for our trade show debut and cant wait to showcase our movement to the world.

Planning & Brainstorming

Getting Started

 

 

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